So, you want to track what your visitors are doing on your website! One of the most important things people tend to forget when getting a website built. It is so important to know what your visitors are doing on your website so you get them to convert. Turning a visitor into a customer is possibly the hardest thing to do with your website. But knowing where they are coming from, and what they are doing on your website can give you a vital advantage in giving them what they are looking for. When you use applications like Google Analytics, Open Tracker, or Omniture you can track your visitors. You can see what pages they are going to, where they are coming from, and possibly figure out where you want to go! Tracking can provide you with incredible results for your website.
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21 Tips for Better Online Credibility 1. About page Show your history. "...since 1945? looks real nice to someone wondering if your legit or a drop shipper with a markup and no customer service. People are going to skim online. Don't waste words and highlight the most important things. 2. Pictures of REAL people Even if you're kinda fugly show your smiling mug. Using Photoshop for zits is okay. 3. An 800 number Preferably with someone that actually answers it (at least during business hours). 4. Contact page with physical address If you can show your building even better. Just on your contact or about page though please. If I'm never coming to your business I really don't care about your beautifully landscaped water garden no matter how immaculate it is. Your physical local will not DRIVE your online business. 5. Quick responses to customer service requests You can build a reputation that will drive an entire company on just customer service alone. Many have done it before. 6. Confirm transactions or sign ups Auto responders are some times annoying, but what's even more annoying is if you buy something or sign up for something and about the time you're expecting it ...